Experiential goods with network externalities effects : an empirical study of online rating system
Year of publication: |
2010
|
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Authors: | Yang, Jun ; Mai, Enping |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 1050-1057
|
Subject: | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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