Experiential marketing as a mechanism to deliver value for mobile network operators

Michael Boakye Yiadom & Madéle Tait

Year of publication:	2022
Authors:	Yiadom, Michael Boakye ; Tait, Madéle
Published in:	African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 17.2022, 3, p. 89-116
Subject:	Experiential Marketing \| Value \| Mobile Mix \| Experiential Mix \| Mobile Network Operators \| Mnos \| Ghana \| Mobilkommunikation \| Mobile communications \| Event-Marketing \| Event marketing

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