Experiential marketing : understanding the nature of experiences in emerging markets' grocery retailing
Ali Ihtiyar (Faculty of Management Sciences, Nile University of Nigeria, Nigeria), Osman Nuri Aras (Faculty of Arts and Social Sciences, Nile University of Nigeria, Nigeria)
| Year of publication: |
2020
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|---|---|
| Authors: | Ihtiyar, Ali ; Aras, Osman Nuri ; Baskaran, Karthikeyan |
| Published in: |
Emotional, sensory, and social dimensions of consumer buying behavior. - Hershey, PA : IGI Global, ISBN 978-1-7998-2220-2. - 2020, p. 108-132
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| Subject: | Einzelhandel | Retail trade | Marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-2220-2.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226171