Experiential value : multi-item scale development and validation
Geetika Varshneya, Gopal Das
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Varshneya, Geetika ; Das, Gopal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 48-57
|
| Subject: | Experiential value | Scale development | Retail customer experience | Fashion retail | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Kundenwert | Customer value | Textilhandel | Textile distribution | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628991