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How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger, (2009)
When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger, (2010)
To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings
Müller, Holger, (2012)