Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice
| Year of publication: |
1994
|
|---|---|
| Authors: | Simonson, Itamar ; Carmon, Ziv ; O'Curry, Suzanne |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 1, p. 23-40
|