An experimental investigation of the effects of brand image, race and sex upon perceived tasted-product quality, and an exploratory inquiry into the influence of selected market segmentation variables on brand image effect
Milton Pressley
| Year of publication: |
1975
|
|---|---|
| Authors: | Pressley, Milton M. |
| Publisher: |
[S.l.] |
| Extent: | 249 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Florida State Univ., Diss., 1975 |
| Notes: | Mikrofilm |
| Source: |
Persistent link: https://www.econbiz.de/10004846378