Experimental methods and simulation models in marketing management
Year of publication: |
1968
|
---|---|
Authors: | Kotler, Philip ; Green, Paul E. ; FitzRoy, Peter T. |
Other Persons: | Robinson, Patrick J. (contributor) ; Peters, William S. (contributor) ; Holloway, Robert J. (contributor) ; Hess, Eckhard H. (contributor) ; Bortel, F. J. van (contributor) |
Published in: |
Applications of the sciences in marketing management. - New York, NY [u.a.] : Wiley. - 1968, p. 269-453
|
Subject: | Absatz | Betriebsführung | Markttechnik |
Description of contents: |
Bortel, F. J. van: Commercial applications of pupillometrics. mit Bibliogr. S. 439-453
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