Experimental methods and simulation models in marketing management
Philip Kotler; Paul E. Green; Peter T. FitzRoy. Patrick J. Robinson; William S. Peters; Robert J. Holloway; Eckhard H. Hess; F. J. van Bortel
| Year of publication: |
1968
|
|---|---|
| Authors: | Kotler, Philip ; Green, Paul E. ; FitzRoy, Peter T. |
| Other Persons: | Robinson, Patrick J. (contributor) ; Peters, William S. (contributor) ; Holloway, Robert J. (contributor) ; Hess, Eckhard H. (contributor) ; Bortel, F. J. van (contributor) |
| Published in: |
Applications of the sciences in marketing management. - New York, NY [u.a.] : Wiley. - 1968, p. 269-453
|
| Subject: | Absatz | Betriebsführung | Markttechnik |
| Description of contents: |
Bortel, F. J. van: Commercial applications of pupillometrics. mit Bibliogr. S. 439-453
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002239060