Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Edgar A. Pessemier
| Year of publication: |
1963
|
|---|---|
| Authors: | Pessemier, Edgar A. |
| Publisher: |
Pullman/Wash. |
| Subject: | Markenartikel | Absatzpolitik | Vereinigte Staaten | Konsumgüter | Consumer goods | Experiment | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Nachfrage | Demand | Theorie | Theory |
| Extent: | 165 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 163-165 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002637968