Experimentation in the 21st century : the importance of external validity
Russell S. Winer
| Year of publication: |
2009
|
|---|---|
| Authors: | Winer, Russell S. |
| Published in: |
Developmental challenges in marketing research. - London [u.a.] : Routledge, ISBN 0-415-44916-2. - 2009, p. 401-418
|
| Subject: | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794899