Experts as negative opinion leaders in the diffusion of a technological innovation
Dorothy Leonard-Barton
| Year of publication: |
1985
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|---|---|
| Authors: | Leonard, Dorothy A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 11.1985, 4, p. 849-967
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001263373