Explaining and Predicting the Impact of Branding Alliances and Website Quality on Initial Consumer Trust of E-Commerce Websites
Year of publication: |
2014
|
---|---|
Authors: | Lowry, Paul Benjamin ; Vance, Anthony ; Moody, Gregory D ; Beckman, Bryan ; Read, Aaron |
Publisher: |
[S.l.] : SSRN |
Subject: | Website | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Markenführung | Brand management | Online-Handel | Online retailing |
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