Explaining bundle-framing effects with signaling theory
Jihwan Moon, Steven M. Shugan
| Year of publication: |
July-August 2018
|
|---|---|
| Authors: | Moon, Jihwan ; Shugan, Steven M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 4, p. 668-681
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| Subject: | bundling | framing | signaling | appeal | add-on | core | asymmetric information | popular | niche | Signalling | Asymmetrische Information | Asymmetric information | Leistungsbündel | Bundling strategy | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916608