Explaining buyer behavior : central concepts and philosophy of science issues
Year of publication: |
1992
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Authors: | O'Shaughnessy, John |
Publisher: |
New York, NY [u.a.] : Oxford Univ. Press |
Subject: | Verbraucherforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Wilhelm, Anette, (2004)
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The process of user-innovation: A case study on userinnovation in a consumer goods setting
Tietz, Robert, (2004)
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Lüthje, Christian, (2000)
- More ...
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Competitive marketing : a strategic approach
O'Shaughnessy, John, (1988)
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O'Shaughnessy, John,
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Interpretation in social life, social science, and marketing
O'Shaughnessy, John, (2009)
- More ...