Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Simona Romani; Silvia Grappi; Richard P. Bagozzi
| Year of publication: |
2013
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|---|---|
| Authors: | Romani, Simona ; Grappi, Silvia ; Bagozzi, Richard P. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 114.2013, 2, p. 193-206
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| Subject: | corporate social responsibility | gratitude | altruistic values | consumer behavioir | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009780384