Explaining consumers’ channel-switching behavior using the theory of planned behavior
| Year of publication: |
2011
|
|---|---|
| Authors: | Pookulangara, Sanjukta ; Hawley, Jana ; Xiao, Ge |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 4, p. 311-322
|