Explaining multi-channel consumer's channel-migration intention using theory of reasoned action
Sanjukta Pookulangara; Jana Hawley; Ge Xiao
| Year of publication: |
2011
|
|---|---|
| Authors: | Pookulangara, Sanjukta ; Hawley, Jana ; Xiao, Ge |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 3, p. 183-202
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Verbrauchereinstellung | Consumer attitudes | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012306