Explaining customers' switching patterns to brand delisting
| Year of publication: |
2012
|
|---|---|
| Authors: | Wiebach, Nicole ; Hildebrandt, Lutz |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 1, p. 1-11
|