Explaining payment amounts among self-selected pay-what-you-want-buyers : results from a field experiment in Germany
Torsten J. Gerpott
| Year of publication: |
2018
|
|---|---|
| Authors: | Gerpott, Torsten J. |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 20.2018, 3, p. 263-285
|
| Subject: | pay-what-you-want | PWYW | pricing methods | social norms | self-selection | buyer anonymity | field-experimental research | Germany | Deutschland | Soziale Norm | Social norm | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011953744