Explaining purchases of organic meat by Dutch consumers
This study investigates the impact of economic and marketing variables (quality, price, and distribution), emotions (fear, empathy, and guilt), social norms, and environment-related variables (environmental concern, green behaviour, and perceived consumer effectiveness) on Dutch consumers' preference for, and purchase frequency of, organic meat. The results show that consumers' purchase of organic meat is based on both 'rational' economic motives and emotional motives. Copyright 2005, Oxford University Press.
Year of publication: |
2005
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Authors: | Verhoef, Peter C. |
Published in: |
European Review of Agricultural Economics. - European Association of Agricultural Economists - EAAE, ISSN 1464-3618. - Vol. 32.2005, 2, p. 245-267
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Publisher: |
European Association of Agricultural Economists - EAAE |
Saved in:
Saved in favorites
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