Explaining the product-speciticity of country-of-origin effects

Ting-Hsiang Tseng; George Balabanis

Year of publication:	2011
Authors:	Tseng, Ting-hsiang ; Balabanis, George
Published in:	International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 6, p. 581-600
Subject:	Herkunftsbezeichnung \| Designation of origin \| Konsumentenverhalten \| Consumer behaviour \| Produkt \| Product \| Taiwan

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