Explanations: if, when, and how they aid service recovery
Year of publication: |
2012
|
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Authors: | Bradley, Graham ; Sparks, Beverley |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 1, p. 41-50
|
Subject: | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Szenariotechnik | Scenario analysis |
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