Explaning the entry mode choice among Tunisian exporting firms : development and test of an integrated model
Year of publication: |
2010
|
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Authors: | Khemakhem, Romdhane |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 223-244
|
Subject: | Internationaler Markteintritt | International market entry | Transaktionskosten | Transaction costs | Schätzung | Estimation | Tunesien | Tunisia |
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