Exploitation of the advertainment value potential
von Afrim Shaqiri
| Year of publication: |
2003 ; 1. Aufl
|
|---|---|
| Authors: | Shaqiri, Afrim |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Werbeträger | Advertising media | Event-Marketing | Event marketing | Internet | Werbewirkung | Advertising effects | Deutschland | Germany | Welt | World | Computerspiel | Video game | Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 215, 21 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2003 |
| ISBN: | 3-89873-878-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001805108