Exploiting globalization potential : US and Japanese strategies
Year of publication: |
2006
|
---|---|
Authors: | Johansson, Johny K. ; Yip, George S. |
Published in: |
International marketing ; Vol. III. - London [u.a.] : SAGE. - 2006, p. 288-318
|
Subject: | Globalisierung | Globalization | Management | USA | United States | Japan |
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