Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
| Year of publication: |
2011
|
|---|---|
| Authors: | Aspara, Jaakko ; Tikkanen, Henrikki ; Pöntiskoski, Erik ; Järvensivu, Paavo |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 4 (5.4.), p. 596-631
|