Exploration and exploitation activities for design innovation
Kasia Tabeau, Gerda Gemser, Erik Jan Hultink & Nachoem M. Wijnberg
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Tabeau, Kasia ; Gemser, Gerda ; Hultink, Erik J. ; Wijnberg, Nachoem M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 3/4, p. 203-225
|
| Subject: | Exploration activities | exploitation activities | design innovativeness | market performance | process performance | designers' decision freedom | Innovation | Innovationsmanagement | Innovation management | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1195855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707518