Exploration of the Tourism Destination Image's Determinants on the Revisit Intention : The Case of Tunisia

The intention of revisiting is essential for the managers of any tourism destination since they aim at creating a special attachment between the destination and the tourist. The revisit intention of tourists is due to the fact that they have fairly good perceptions on this destination. The destination image is a key element in attracting tourists to the extent that individuals' perceptions of the destination image is closely linked with their travel behavior and thus with the destination choice (Echtner and Ritchie, 1993). The aim of this study is to analyze the influence of the destination image’s determinants on the intention to revisit, which could help maintain and or revive tourism flows to the destination. To achieve this aim, this study is based on analysis of the Tunisian image to discuss the latest strategic options on how a positive image could be a prerequisite for a successful attraction strategy