An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.
Year of publication: |
2007-08
|
---|---|
Authors: | Zolfagharian, Mohammadali |
Other Persons: | Paswan, Audhesh K. (contributor) ; Pelton, Lou E. (contributor) ; Sager, Jeffrey (contributor) ; Jordan, Ann (contributor) |
Publisher: |
University of North Texas |
Subject: | Co-production | co-consumption | service | innovation | adoption | Consumer behavior | New products | Product management |
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