An exploratory investigation of the products/needs matrix as a methodology for promoting anti-consuming through the determination of product substitutes
Michael A. Belch
| Year of publication: |
1976 ; [Mikrofiche-Ausg.]
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| Authors: | Belch, Michael A. |
| Extent: | XIV, 185 S. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Notes: | Univ. of Pittsburgh, Diss. 1976 |
| Source: |
Persistent link: https://www.econbiz.de/10004837779