Exploring advertiser's expectations of advertising agency services
Year of publication: |
December 2016
|
---|---|
Authors: | Turnbull, Sarah ; Wheeler, Colin |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 6, p. 587-601
|
Subject: | advertising agency selection | customer expectations | Middle East | professional services | business-to-business buying | Werbewirtschaft | Advertising industry | Konsumentenverhalten | Consumer behaviour | Mittlerer Osten | Werbung | Advertising |
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