Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach
| Year of publication: |
2012
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|---|---|
| Authors: | Harrigan, Paul ; Ramsey, Elaine ; Ibbotson, Patrick |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 2 (1.4.), p. 127-164
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