Exploring behavioral differences between new and repeat cruisers to a cruise brand
Xiaodong Sun, Robert Kwortnik, Dinesh K. Gauri
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Sun, Xiaodong ; Kwortnik, Robert ; Gauri, Dinesh Kumar |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 71.2018, p. 132-140
|
| Subject: | Cruise industry | Cruise loyalty | Behavioral segmentation | Kreuzfahrt | Cruise | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2017.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849644