Exploring best practices for online engagement via Facebook with local destination management organisations (DMOs) in Europe : a longitudinal analysis

María del Mar Gálvez-Rodríguez, Juana Alonso-Cañadas, Arturo Haro-de-Rosario, Carmen Caba-Pérez

Year of publication:	2020
Authors:	Gálvez-Rodríguez, María del Mar ; Alonso-Cañadas, Juana ; Haro-de-Rosario, Arturo ; Caba Pérez, Carmen
Published in:	Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 34.2020, p. 1-11
Subject:	Facebook \| Interaction \| Online platforms \| Relationship-building \| Social media \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Digitale Plattform \| Digital platform \| Online-Handel \| Online retailing \| Destinationsmanagement \| Destination management

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