Exploring children's understanding of television advertising - beyond the advertiser's perspective
Year of publication: |
2008
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Authors: | Lawlor, Margaret-Anne ; Prothero, Andrea |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 11, p. 1203-1223
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