Exploring consumer adoption of new services by analyzing the behavior of 3G subscribers : an empirical case study
Li-Chen Cheng; Li-Min Sun
| Year of publication: |
2012
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|---|---|
| Authors: | Cheng, Li-chen ; Sun, Li-min |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 89-100
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| Subject: | 3G application services | Association rules | Data mining | Mobile commerce | RFM model | Konsumentenverhalten | Consumer behaviour | Data Mining | Mobile Business | Mobile business |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730276