Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
| Year of publication: |
2012
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|---|---|
| Authors: | Round, D.J. Griff ; Roper, Stuart |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 7 (20.7.), p. 938-952
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