Exploring consumer knowledge structures using associative network analysis
| Year of publication: |
2010
|
|---|---|
| Authors: | Teichert, Thorsten A. ; Schöntag, Katja |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 4, p. 369-399
|