Exploring consumer perceptions of no- and low-alcohol craft beers
Year of publication: |
2023
|
---|---|
Authors: | Taylor, Scott <Jr.> ; Whalen, Elizabeth A. ; Norris, Cortney L. |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 6, p. 625-638
|
Subject: | Advertising appeals | Consumer guilt | Craft beer | Non-alcoholic beer | Value expressive | Bier | Beer | Brauerei | Brewery | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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