Exploring consumer perceptions of no- and low-alcohol craft beers
Scott Taylor Jr., Elizabeth A. Whalen and Cortney L. Norris
| Year of publication: |
2023
|
|---|---|
| Authors: | Taylor, Scott <Jr.> ; Whalen, Elizabeth A. ; Norris, Cortney L. |
| Subject: | Advertising appeals | Consumer guilt | Craft beer | Non-alcoholic beer | Value expressive | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Brauerei | Brewery | Werbewirkung | Advertising effects | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2021-4709 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332317