Exploring consumers' bidding results based on starting price, number of bidders and promotion programs
Austin Rong-Da Liang
| Year of publication: |
2014
|
|---|---|
| Authors: | Liang, Austin Rong-Da |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 37.2014, p. 80-90
|
| Subject: | Online auction | Starting price | Number of bidders | Promotion program | Auction result | Consumers' bidding behavior | Auktionstheorie | Auction theory | Konsumentenverhalten | Consumer behaviour | Auktion | Auction | Internet-Auktion | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354207