Exploring corporate strategy : text and cases
Gerry Johnson ; Kevan Scholes
| Year of publication: |
2002 ; 6. ed.
|
|---|---|
| Authors: | Johnson, Gerry ; Scholes, Kevan |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Strategic planning | Case studies | Business planning | Strategisches Management | Positionierung <Marketing> | Führungsentscheidung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVII, 1082 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Title from cover. - Includes bibliographical references and index. - Previous ed.: Hemel Hempstead : Prentice Hall, 1999? |
| ISBN: | 0-273-65112-9 |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10004755066