Exploring critical success factors influencing adoption of digital twin and physical internet in electronics industry using grey-DEMATEL approach

Digital twin and physical internet adoption based on advanced digital technologies is gaining significance in the recent times. Digital twin is one of the enabling technologies that link actual physical system with its virtual depiction using advanced digital technologies. In order to leverage its potential, firms have instigated to adopt digital twin and physical internet for real-world applications. Although researches on impact of information technology in supply chains exists, a study on the modelling aspects by analysing critical success factors for adoption of digital twin and physical internet is limited. We have addressed this gap by developing a structural model for identifying the inter-relationships and cause effect parameters of critical success factors for adoption of digital twin and physical internet. Thirteen critical success factors were shortlisted based on literature review and in consultation with experts. An integrated Grey- based, decision making trial and evaluation laboratory (DEMATEL)is used to visualize the causal relationships among critical success factors and verified by applying the proposed model in an electronics manufacturing firm. Sensitivity analysis has been done to check accuracy of results and robustness of the study. The results reveal that top management commitment and support and long, medium and short term planning are the most influential factors impacting the adoption of digital twin and physical internet in electronics industry. Findings of this research provide insights for supply chain managers and academicians by identifying the cause and effect group critical success factors for effective adoption of digital twin and physical internet.