Exploring CRM effectiveness : an institutional theory perspective
Year of publication: |
2011
|
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Authors: | Hillebrand, Bas ; Nijholt, Jurriaan J. ; Nijssen, E. J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 4, p. 592-608
|
Subject: | Beziehungsmarketing | Relationship marketing | Institutionenökonomik | Institutional economics | Produktivität | Productivity | Marketingmanagement | Marketing management |
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