Exploring cruise tourists' sentiment expression pattern from online reviews : an insight into market positioning
Xiaodong Sun, Xiulian Cao, Yui-yip Lau
| Year of publication: |
2023
|
|---|---|
| Authors: | Sun, Xiaodong ; Cao, Xiulian ; Lau, Yui-yip |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 49.2023, p. 1-15
|
| Subject: | Cruise tourists | Online reviews | Sentiment analysis | Sentiment expression | Kreuzfahrt | Cruise | Emotion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2023.101195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014554178