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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien, (2015)
Identity crisis : a theoretical analysis of "team identification" research
Lock, Daniel, (2017)
Consuming apart, together : the role of multiple identities in sustainable behaviour
Bartels, Jos, (2016)
The impact of self‐monitoring on image congruence and product/brand evaluation
Hogg, Margaret K., (2000)
Negative symbolic consumption and consumers’ drive for self‐esteem : The case of the fashion industry
Banister, Emma N., (2004)
The political role of government‐sponsored social marketing campaigns
Raftopoulou, Effi, (2010)