Exploring customer-to-customer value co-creation platforms and practices in team sports
Year of publication: |
2014
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Authors: | Uhrich, Sebastian |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 1, p. 25-49
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Subject: | value co-creation | customer-to-customer interactions | team sports | sports fans | social influence | Kundenintegration | Customer integration | Arbeitsgruppe | Team | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Sport | Sports | Sportmarketing | Sports marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
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