Exploring customer-to-customer value co-creation platforms and practices in team sports
Sebastian Uhrich
| Year of publication: |
2014
|
|---|---|
| Authors: | Uhrich, Sebastian |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 1, p. 25-49
|
| Subject: | value co-creation | customer-to-customer interactions | team sports | sports fans | social influence | Kundenintegration | Customer integration | Arbeitsgruppe | Team | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Sport | Sports | Sportmarketing | Sports marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337063