Exploring demographic differences in the adoption of mobile money : M-PESA in Kenya
Godwin C. Ariguzo and D. Steven White
| Year of publication: |
2013
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|---|---|
| Authors: | Ariguzo, Godwin C. ; White, D. Steven |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012/13, 4, p. 340-358
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| Subject: | mobile marketing | m-marketing | mobile commerce | m-commerce | mobile money | m-money | mobile transfers | m-transfers | retail payment systems | digital wallets | adopters versus non-adopters of mobile technology | M-PESA | Kenya | Mobile Business | Mobile business | Elektronisches Zahlungsmittel | Electronic payment | Kenia | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Zahlungsverkehr | Payment transactions | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing |