Exploring destination loyalty : application of social media analytics in a nature-based tourism setting
Farshid Mirzaalian, Elizabeth Halpenny
| Year of publication: |
2021
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|---|---|
| Authors: | Mirzaalian, Farshid ; Halpenny, Elizabeth |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-15
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| Subject: | Topic modeling | Tourism experience | Social media analytics | Sentiment analysis | Destination loyalty | Nature-based tourism | Text clustering | Use-generated content | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Beziehungsmarketing | Relationship marketing | Ökotourismus | Ecotourism | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588621