Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Smitha Girija, Devika Rani Sharma and Vaishali Kaushal
| Year of publication: |
2023
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|---|---|
| Authors: | Girija, Smitha ; Sharma, Devika Rani ; Kaushal, Vaishali |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 4, p. 320-344
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| Subject: | Budget hotels | Customer experience | Hygiene | Netnography | Personalization | Thematic analysis | Hotellerie | Hotel industry | Coronavirus | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-03-2022-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338500