Exploring Effective Data Visualization Strategies in Higher Education

Data visualization is a graphic representation of data with the intention of easing ease access to information, enhancing data readability, and strengthening information literacy. Over the past decade, data-informed decision-making has become a crucial part of institutional planning in public higher education. Similar to the private sector, higher education is inundated by data, but is oftentimes limited in its capability to review and interpret information in an efficient manner. Literature posits that by making information palatable and accessible, leaders may be able to more effectively foster an infrastructure around data access and utilization. The following study examines the components across literature that relate to developing effective data visualizations and conducts a mix methods study with higher education professionals to identify alignment with historical themes